I work on the seams between how a business is found, chosen and run.
I write and speak about business growth, operations and practical AI, and about what happens where they meet. I founded Mazaya Digital, and I created the MOSAIC Six as a framework for connected growth: six parts of a local business working together as one system.
Local business growth strategist. Founder of Mazaya Digital, which has worked with more than fifty businesses since 2021. Former Microsoft digital transformation strategist.
What clients say
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Rated 5 out of 5
“What stood out most was his reliability and ownership. … He was proactive in suggesting improvements across design, automation, content integration, and AI-driven solutions…”
Verified client Rated 5 out of 5
“Ala was the first to respond to our scope and immediately provided (before I had a chance to respond) some suggested options we might want to consider…”
Verified client Rated 5 out of 5
“He has superb technical chops and expertise, but importantly has incredible work ethic, patience and is just a complete pleasure to deal with.”
Verified client Rated 5 out of 5
“Super responsive, great communication, available, competent and cares for the project as if he was an integral part of the team.”
Verified client Rated 5 out of 5
“His communication was top-notch, he met all deadlines, and his skills were incredibly strong.”
Verified client Rated 5 out of 5
“He is very flexible with a fantastic execution speed.”
Verified client Rated 5 out of 5
“Working with Ala was fast, accurate & easy. He communicated very well during the project.”
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“Worked hard to get the job done and get it done right.”
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The question I work on
Customers experience one journey. Businesses manage it in parts.
To a customer, finding you, choosing you, getting a response, booking and coming back are all part of the same experience. Inside the business, those moments often belong to different people, tools or processes. A problem can sit within any one of them or appear when one passes the customer to the next. Seeing the journey as a whole makes it easier to find where things are breaking down.
Find
Search or a recommendation brings them to you.
Choose
They decide whether you are the right fit.
Inquire
They call, submit a form or send a message.
Book
A time or next step is agreed.
Deliver
You complete the work.
Pay
The invoice is sent and settled.
Return
They come back, leave a review or refer someone else.
The body of work
MOSAIC Six™
Six connected pillars cover how a business is found and chosen, how customers move from inquiry to payment, and what brings them back. It prescribes the structure and the connections, not the tools. It helps you find a weak pillar, a broken connection, or both.
M, Market Visibility. The right people can find you.
O, Offer Design. They have a reason to choose you.
S, Systems. Every inquiry has an owner and a next step.
A, Automation & AI. Routine work happens reliably without being done by hand.
I, Insights. You can see what is working, with evidence you can inspect.
C, Customer Continuity. Customers come back and recommend you.
The last step feeds the first. Reviews and referrals bring the next customers in, so a business that keeps the customers it has spends less winning the ones it does not.
Read the frameworkWhy I see it this way
Four disciplines, practiced on one problem
I have worked across four disciplines that are usually practiced apart. Engineering judges a system by whether it holds, never solely by whether its parts were sound. Digital transformation makes technology answer to the business rather than lead it. Strategy and operations hold a plan to what a team can execute. Local businesses are often sold growth one piece at a time, so I created the MOSAIC Six: a framework for connecting the six parts of local business growth, including the handoffs between them, into one system.
More about meApplying it to your business
If you want help applying this to your own business, let's start with a conversation: a free 30-minute call with Mazaya Digital.
Work with meNotes on business growth, operations and practical AI
I write when there is something worth sending: what is working in local growth, where AI earns its place in a small business, and what I got wrong. You can unsubscribe any time.